KPMG Run 2018 Is All About The Children And Giving Back

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The brainchild of the company’s management consulting CSR team, the KPMG Tower Run 2018 is not just the perfect opportunity to test one’s stamina and physical strength, but also a creative method to raise money for a good cause.

Started in 2016 as a simple 3km road run, the KPMG Tower Run has grown into an event focusing on living healthy lives and giving back to society.

Tan Hong Hsuan, a member of the KPMG Tower Run Committee 2018, explains the theme chosen for this year’s run, which is Run for The Children.

“The goal is to collect RM25,000 for the Women’s Aid Organisation (WAO),” says Tan, a 25-year-old associate within KPMG. “This is done to support their Play Therapy initiative, which is designed to assist child trauma survivors.”

Founded in 1982, WAO is the largest service provider for domestic violence survivors in Malaysia, with the vision of creating a society that is both free of violence and non-discriminatory towards women.

Their Play Therapy initiative is a psychotherapeutic approach created with the goal to break the cycle of abuse by encouraging the recovery of child survivors from their trauma through therapeutic play.

“The current turnout for this year’s run is 800 people,” Tan added. “The majority of the participants usually go for the Fun Run category.”

The Fun Run category refers to the 5km to 10km run, with the 11-storey climb of the KPMG tower listed as optional. For more seasoned runners, the Competitive category is divided into two: The Individual Competitive and the Team Competitive, both consisting of the 10km run with the daunting tower climb as a mandatory event.

The flag-off for all categories will begin at the Concourse Level of the KPMG Tower, located in the heart of Bandar Utama, Petaling Jaya, Selangor, with the finishing line varying on if the optional tower course was chosen.

Cash prizes will be provided for the first three winners of the Individual and Team Competitive categories.

Currently, the KPMG Tower Runs are open to all KPMG employees (including family and friends), as well as KPMG alumni, clients, and those working in the same building. Registration has already closed for this year’s run.

However, anyone interested in donating to the Women’s Aid Organisation under KPMG may do so at https://home.kpmg.com/content/dam/kpmg/my/pdf/External/tr18-donationform.pdf



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