News that the Pantone Color Institute – the global authority on colour trends – has chosen Ultra Violet as the colour of 2018 is as good a time as any to pay homage to the virtues of purple foods in the plant kingdom.
Trend spotters at Pantone describe their Ultra Violet hue as “dramatically provocative and thoughtful”; and it may just provoke some discussion in food aisles as well.
Long associated with the mysteries of the cosmos, over the years, the range of enigmatic purples has also come to symbolise counterculture, unconventionality, individuality and emotion, according to Pantone.
Think of icons like Prince, David Bowie and Jimi Hendrix, all way ahead of their time and always happy to buck the status quo.
The Pantone declaration follows a 2016 prediction from organic retailer Whole Foods, which predicted purple foods to trend in 2017. And it’s about way more than just good looks, or even great taste.
“The power of purple goes beyond the vibrant colour (itself), and often indicates nutrient density and antioxidants,” reads the report.
Indeed, a good rule of thumb when shopping in the produce aisle is to remember that the darker the skin colour, the higher the antioxidant content.
The compound believed to lend foods like eggplant, red cabbage and grapes their purple or blueish hue is anthocyanin. It is also associated with a variety of health claims, including lower blood pressure, lower levels of the “good” cholesterol HDL, and is credited with having anti-inflammatory, anti-viral and anti-cancer properties.
Here’s a short brainstorming list of purple foods with anthocyanins to include in your diet for 2018 … the colour of Ultra Violet, of course:
Purple sweet potatoes
Plums – AFP Relaxnews